Integrated Marketing Communications Practice Essay

Integrated Marketing communication theory Practice - Essay ExampleThis research will begin with the statement that in accordance with Belch, any(prenominal) organization opts to keep an effective way of communicating with its customers. This way, the customers are informed of any improvement or change in the commodity. This ensures that there is a steady flow of information on the customers. Customers who are unplowed informed, about any change in the commodity produced by a company, have a disposition of belonging, and they tend to develop loyalty to the commodity. In addition, Eagle, states that companies that employ IMC as a marketing technique chance on outstanding outcomes. This is because they manage to coordinate the advertising process and enhance good public relations. An enhancement of a healthy relationship between an organization and its customers builds up a long-lasting customer base, which has to be maintain by ensuring trust and goodwill of all the participants. Ford Motors Company has a wide scope of markets of its unparalleled model of vehicles, which constitute divergent models that suit the needs of their market segment. They have segmented the market into different categories that include personal cars, commercials vehicles, and trucks. Since the foundation, this company has used various techniques in advertising their vehicles. Luck stipulates that any traffic must use an effective and reliable channel of communication so that their message will not be distorted. Ford Company has employed different forms of IMC, in order to reach the customers. The clients include the channel sector, operating segments automotive which have distinct needs to be met.